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Soulja Makin it rain wit BENJAMINS
He got you. As soon as he hit the stage it was over. While his competitors struggle to keep the crowd’s attention, his entrance is grand.
He saunters and then storms the platform like he owns it. He grips the mic as if it represents a ledge that separates him from life and death.
His disposition emits confidence as much as it does the energetic force that consumes you.
His swag emanates cool, suggesting still, an unbridled fury inside. And his lyrics? They scream, “I AM HERE TO STAY.”
He is Willie Joe – Bay Area born and raised emcee – turned Atlanta rap underground phenomenon. Since arriving in Atlanta in 2005, the Vallejo, California native has executed the model grind, becoming a showcase favorite, eventual radio mainstay and ultimately a Wataboy/Capitol Records emcee.
The ideal sequence to his debut solo album – The Come Up – Willie Joe’s experience is truly art imitating life. “I’m really on a ‘come up,’” the 24 year old says. “That’s my mentality. That’s my mentality as I record. That’s my mentality as I perform, as I promote and it’s not just a come up to get money. It’s a come up to do positive things and at the same time let [people] know that you can do whatever you want to do.”
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